> I think so much has to do with these two points: I think it entirely has to do with impatience and desire for a "tip" or "shortcut" to get where they want to

> I think so much has to do with these two points: I think it entirely has to do with impatience and desire for a "tip" or "shortcut" to get where they want to go. Why diet (aka suffer) for 2 years to lose 100 lbs, when someone else is promising you can lose 10lbs a week for 10 weeks? We want to believe there is a cheap, easy, fast, solution to all our problems.