You also have to be careful about the users' trust in your product, and your brand: unshipping is a lot more negative than shipping. Do it enough and you get t

You also have to be careful about the users' trust in your product, and your brand: unshipping is a lot more negative than shipping. Do it enough and you get things like https://arstechnica.com/gadgets/2021/08/a-decade-and-a-half-of-instability-the-history-of-google-messaging-apps/ https://arstechnica.com/gadgets/2021/08/a-decade-and-a-half-... where people get to write articles about your terrible record of unshipping things.