An alternative approach is to encourage people to make more effective decisions by actually including the negative impacts of their decisions as actual, dollar

An alternative approach is to encourage people to make more effective decisions by actually including the negative impacts of their decisions as actual, dollar costs. If we included the higher healthcare costs of obesity into the cost of soda, it might not be as enticing. This isn't forcing people to make a decision, it's including all of the costs in the dollar value of the product on the shelf.