I had (well still sort of do, but that's a whole other story) a co-founder for the first couple of months. He's a non-technical person, so he didn't contribute

I had (well still sort of do, but that's a whole other story) a co-founder for the first couple of months. He's a non-technical person, so he didn't contribute any code. He mostly contributed with product guidance and some design / UX stuff. Our site is based on a combination of two template we bought and we outsourced our logo design to oDesk.