3 ms·

I love it. It’s like hiring a professional moving company for a cross-country relocation. Nobody expects it to be cheap. I’m curious how you will go able moving

I love it. It’s like hiring a professional moving company for a cross-country relocation. Nobody expects it to be cheap. I’m curious how you will go able moving sensitive data. If you can figure out the HIPPA thing there is giant, constant money in moving EMR systems. CRM seems like a fairly obvious place to start. Consider targeting “vendor vs vendor” keywords to find people at the top of the migration funnel and become a key part of their plans. Best of luck to you!

kevlened 5y ago
That's a great analogy and SEO recommendation! We haven't touched EMRs yet, but those difficult migrations are in our wheelhouse. re: sensitive data - we provide an on-prem solution when an NDA or our TOS is insufficient
- reilly3000 5y ago
  Awesome stuff. I wasn’t clear if you were targeting SaaS companies as the customer or their end users, but in either case it would be an interesting exercise in data gathering to advertise in order to sense where the demand is. Alternatively Google Trends may have some good data directionally on “vendor to vendor migration” type terms.
  - kevlened 5y ago
    Gauging demand would certainly help us prioritize. We primarily target vendors who want to acquire customers, as they have a consistent need for migrations. That said, we also help end-users migrate to vendors we don't have relationships with. Finding end-users who are migrating requires excellent timing, so we're open to SEO strategies.
58x14 5y ago
I've experienced firsthand the power of lock-in that bloated, monolithic EMR and PMS (practice management systems). There is an entity parallel to Hotswap, Bridge Connector, focused on offering different forms of migrations and integration in the medical space. Funny, this prompted me to look them up, and it seems they spent their $25m B round and gave up last year. Good luck OP, particularly if you ever approach the healthcare industry.
lallysingh 5y ago
I agree, this is brilliant. What's wonderful is that customers can see the price before spending it. That's not the case for the two competitors (internal work and consultants). That makes worth-the-money analysis actually reasonable.

kevlened 5y ago

That's a great analogy and SEO recommendation! We haven't touched EMRs yet, but those difficult migrations are in our wheelhouse. re: sensitive data - we provide an on-prem solution when an NDA or our TOS is insufficient

reilly3000 5y ago
Awesome stuff. I wasn’t clear if you were targeting SaaS companies as the customer or their end users, but in either case it would be an interesting exercise in data gathering to advertise in order to sense where the demand is. Alternatively Google Trends may have some good data directionally on “vendor to vendor migration” type terms.
- kevlened 5y ago
  Gauging demand would certainly help us prioritize. We primarily target vendors who want to acquire customers, as they have a consistent need for migrations. That said, we also help end-users migrate to vendors we don't have relationships with. Finding end-users who are migrating requires excellent timing, so we're open to SEO strategies.

58x14 5y ago

I've experienced firsthand the power of lock-in that bloated, monolithic EMR and PMS (practice management systems). There is an entity parallel to Hotswap, Bridge Connector, focused on offering different forms of migrations and integration in the medical space. Funny, this prompted me to look them up, and it seems they spent their $25m B round and gave up last year. Good luck OP, particularly if you ever approach the healthcare industry.

lallysingh 5y ago

I agree, this is brilliant. What's wonderful is that customers can see the price before spending it. That's not the case for the two competitors (internal work and consultants). That makes worth-the-money analysis actually reasonable.