3 ms·

"The more ads people see, the less they'll click. And then the whole system blows up." Do you really think so? Read up on priming ( http://en.wikipedia.org/wi

"The more ads people see, the less they'll click. And then the whole system blows up." Do you really think so? Read up on priming ( http://en.wikipedia.org/wiki/Priming_(psychology) http://en.wikipedia.org/wiki/Priming_(psychology) ) and tell me if you still think so. Advertising works. Even if NO ONE CLICKS, it still works (brand advertising is still the lion's share of advertising spending in the world).

justincormack 15y ago
I think a lot of geeky people have the same issue as me with internet advertising. I dont click on ads. I do not buy any advertised products. The entire market is targetted at some average consumer, like tv ads, not at the niche markets like me. Google has apparently worked out that I might be interested in buying cameras, but I do not buy them based on adverts. The brands that I respect have characteristics that advertising does not convey as well as informational marketing. I dont believe that wearing your prouct makes girls sexy, but I might believe that your German engineering is very good based on data. I also like some adverts as cultural items, but the web has not been good at those yet. So advertising annoys me because it is dumbed down and a waste for me, and I think that is a common geek view.
- mrkurt 15y ago
  You buy advertised products, and you likely "remember" advertised products that you've seen alongside content, on TV, etc. Advertising doesn't require conscious recognition to be effective, and it's very, very difficult to avoid exposure to things that might qualify as advertisement. There's actually a great deal of advertising related research out there, which might make sense when you consider just how much money is floating around. Here are a few random articles from my notes, they're interesting reads (one of them might even explain why you even consider using the phrase "german engineering"): http://businesspsych.org/articles/225.html http://businesspsych.org/articles/225.html http://www.acrwebsite.org/volumes/display.asp?id=8342 http://www.acrwebsite.org/volumes/display.asp?id=8342 http://tippie.uiowa.edu/marketing/research_papers/packaging.pdf http://tippie.uiowa.edu/marketing/research_papers/packaging....
  - jrockway 15y ago
    I'm not sure you can make this assertion. If you still shop in stores, then yes, you probably buy advertised products. But if you just buy everything off Amazon or niche stores like Whole Foods, it's very easy to buy without having been exposed to advertising. Also, I don't watch TV commercials and I use AdBlock, so even if I'm buying advertised products, it's not because of subconscious conditioning. It's random chance.
    - mrkurt 15y ago
      If you leave your house, you're exposed to advertising. How do you even know about Whole Foods? Amazon's entire site can be broadly categorized as advertising, some bits of it more easily than others. Companies pay for placement at retailers like Whole Foods and labels are generally exercises in advertising. Sometimes they're hilariously named, like the "No Ads" sunscreen I remember seeing a long time ago.
      - justincormack 15y ago
        Redefining everything as advertising does not work. I heard of Whole Foods through word of mouth which is not advertising in general. Sure placement can be.
        mrkurt 15y ago
        I could very well be wrong, but I doubt you heard enough through word of mouth to get you in to the store. You need quite a bit of information at a pretty specific time to go to a grocery store you haven't been to before, everything from location to a serendipitous follow up thought for "I need groceries today". Assuming you did end up there without seeing/hearing any advertising, you went in and bought products with "advertising" stamped on the front of them, right? Even store brand products have labels that feature a message the store would like you to consider. Otherwise we'd just buy things in brown cardboard boxes and stamped burlap sacks like the good ol' days.
        15y ago

justincormack 15y ago

I think a lot of geeky people have the same issue as me with internet advertising. I dont click on ads. I do not buy any advertised products. The entire market is targetted at some average consumer, like tv ads, not at the niche markets like me. Google has apparently worked out that I might be interested in buying cameras, but I do not buy them based on adverts. The brands that I respect have characteristics that advertising does not convey as well as informational marketing. I dont believe that wearing your prouct makes girls sexy, but I might believe that your German engineering is very good based on data. I also like some adverts as cultural items, but the web has not been good at those yet. So advertising annoys me because it is dumbed down and a waste for me, and I think that is a common geek view.

mrkurt 15y ago
You buy advertised products, and you likely "remember" advertised products that you've seen alongside content, on TV, etc. Advertising doesn't require conscious recognition to be effective, and it's very, very difficult to avoid exposure to things that might qualify as advertisement. There's actually a great deal of advertising related research out there, which might make sense when you consider just how much money is floating around. Here are a few random articles from my notes, they're interesting reads (one of them might even explain why you even consider using the phrase "german engineering"): http://businesspsych.org/articles/225.html http://businesspsych.org/articles/225.html http://www.acrwebsite.org/volumes/display.asp?id=8342 http://www.acrwebsite.org/volumes/display.asp?id=8342 http://tippie.uiowa.edu/marketing/research_papers/packaging.pdf http://tippie.uiowa.edu/marketing/research_papers/packaging....
- jrockway 15y ago
  I'm not sure you can make this assertion. If you still shop in stores, then yes, you probably buy advertised products. But if you just buy everything off Amazon or niche stores like Whole Foods, it's very easy to buy without having been exposed to advertising. Also, I don't watch TV commercials and I use AdBlock, so even if I'm buying advertised products, it's not because of subconscious conditioning. It's random chance.
  - mrkurt 15y ago
    If you leave your house, you're exposed to advertising. How do you even know about Whole Foods? Amazon's entire site can be broadly categorized as advertising, some bits of it more easily than others. Companies pay for placement at retailers like Whole Foods and labels are generally exercises in advertising. Sometimes they're hilariously named, like the "No Ads" sunscreen I remember seeing a long time ago.
    - justincormack 15y ago
      Redefining everything as advertising does not work. I heard of Whole Foods through word of mouth which is not advertising in general. Sure placement can be.
      - mrkurt 15y ago
        I could very well be wrong, but I doubt you heard enough through word of mouth to get you in to the store. You need quite a bit of information at a pretty specific time to go to a grocery store you haven't been to before, everything from location to a serendipitous follow up thought for "I need groceries today". Assuming you did end up there without seeing/hearing any advertising, you went in and bought products with "advertising" stamped on the front of them, right? Even store brand products have labels that feature a message the store would like you to consider. Otherwise we'd just buy things in brown cardboard boxes and stamped burlap sacks like the good ol' days.
        15y ago