They could lean into it, but perhaps it could be seen as disrespectful to the dead and those suffering. “Don’t catch Delta! Catch a Delta flight instead!” I wo

They could lean into it, but perhaps it could be seen as disrespectful to the dead and those suffering. “Don’t catch Delta! Catch a Delta flight instead!” I would temporarily abandon the word by itself and instead use the phrases “Delta Airlines” and “Delta virus variant”. Clarity at the risk of wordiness.