Yup. We thought digital distribution would eliminate the editorial middlemen, but we just replaced them with algorithms. Being favored by the algorithm is a big

Yup. We thought digital distribution would eliminate the editorial middlemen, but we just replaced them with algorithms. Being favored by the algorithm is a big part of most social media stars' success nowadays and it is not guaranteed if you follow their guidelines. And despite that, there are still human editors in the background who can push a button to make the algorithm ignore you from now henceforth, so the old boss is the same as the new boss in the end.