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There is an argument for both approaches. I do remember Isis company changing name, because 1) ISIS became a household name 2) it was placed by OFAC on their li
by A4ET8a8uTh0 5y ago
There is an argument for both approaches. I do remember Isis company changing name, because 1) ISIS became a household name 2) it was placed by OFAC on their lists. All of a sudden, doing basic transactions in US became difficult. Needless to say, name change had more of an impact on more than just branding here.
I agree that in this case, they should play it light.
- somehnacct3757 5y agoThe Archer tv show used to call its main spy org ISIS. And then one day, they just stopped referring to it by name at all. Gave it the silent treatment.
- bigmattystyles 5y agoI thought it was in the plot that they went independent or something along those lines. I guess time for a rewatch before the new season.
- roland35 5y agoThe website we used to register for classes at University of Florida was also ISIS (Integrated Student information services or something like that). They have since rebranded it as well
- lvncelot 5y agoInteresting, at the Technical University of Berlin it's also called ISIS for Information System for Instructors and Students - they haven't changed the name though.
- jsight 5y agoYeah, that situation was worse. American Express had a partnership called ISIS and issued cards under their "Serve" brand. They literally said "serve isis" on the front. That name had to change. I don't think the stigma here is nearly so tangible.
- geodel 5y agoLOL. I remember that. Also there was this happened in India: Zica Car vs Zika virus.
- ghaff 5y agoFurthermore, pretty much no one is now going to turn up your company name in a search--at least unless maybe you pay enough to turn up in paid search.
- BoxOfRain 5y agoIn Oxford there's a lot of places called Isis because that's the name of the stretch of the Thames which flows through the city. Fortunately most businesses weren't willing to cede the name to the militant group so cheaply!
- gorkish 5y agoRelated: https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Specification https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Sp... When something goes awry with our capture stack, sometimes my google searches start to look a little sus.