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I remember this happening previously with a company named Isis Associates [1]. They opted for a name change in that case. Obviously, it wouldn’t get to that wit
by samch 5y ago
I remember this happening previously with a company named Isis Associates [1]. They opted for a name change in that case. Obviously, it wouldn’t get to that with Delta (their brand isn’t Covid after all). Still, interesting to see how global events can impact branding.
[1] https://paravispartners.com/news/isis-associates-is-now-paravis-partners%E2%80%A8/ https://paravispartners.com/news/isis-associates-is-now-para...
- numbsafari 5y agoOne of my favorites, from the suburbs of Philadelphia, Arcadia University, née Beaver College... > The rise of the internet, with systems designed to filter out sexually explicit material, repeatedly blocked access to the college's website. Research conducted by the institution found that, because of its name, the institution appealed to 30% fewer prospective students. In June 2001, trustees voted to apply for university status and to change the name. [1] [1] https://en.wikipedia.org/wiki/Arcadia_University https://en.wikipedia.org/wiki/Arcadia_University
- rapnie 5y agoI really liked Mitsubishi Pajero that in Spain was released as Mitsubishi Montero instead.
- perihelions 5y agoThere's a prominent Washington, D.C.-based nuclear nonproliferation NGO called the "Institute for Science and International Security". Their new Twitter handle is @TheGoodISIS
- asddubs 5y agothey're really limiting their options for the future there
- nonameiguess 5y agoThe television series Archer had to do this. International Secret Intelligence Service just disappeared the name and started calling themselves a bunch of other things in season 6 and then finally made a joke of it in the season 12 premiere two days ago.
- OJFord 5y agoAlso the river (/a stretch of/alternative name for the Thames, in the UK), and Lord Grantham's prematurely killed off dog in Downton Abbey. I had thought they were both named for a Greek goddess, but it seems that's Iris.
- not_throw_away 5y agoYou may be thinking of Isis the Egyptian Goddess (https://en.wikipedia.org/wiki/Isis https://en.wikipedia.org/wiki/Isis)
- OJFord 5y agoAh of course! Thank you.
- lsllc 5y agoSimilarly, the ISIS Payment System rebranded itself to Softcard for the same reasons: https://www.latimes.com/business/la-fi-isis-app-changes-name-20140903-story.html https://www.latimes.com/business/la-fi-isis-app-changes-name...