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I think the Corona beer sales increased because of the virus because they leaned into it. Personally, I know many people bought it as joke. Maybe Delta should

I think the Corona beer sales increased because of the virus because they leaned into it. Personally, I know many people bought it as joke. Maybe Delta should take a lesson, I think very few people are deterred from flying because the new virus has the same name as your airline.

A4ET8a8uTh0 5y ago
There is an argument for both approaches. I do remember Isis company changing name, because 1) ISIS became a household name 2) it was placed by OFAC on their lists. All of a sudden, doing basic transactions in US became difficult. Needless to say, name change had more of an impact on more than just branding here. I agree that in this case, they should play it light.
- somehnacct3757 5y ago
  The Archer tv show used to call its main spy org ISIS. And then one day, they just stopped referring to it by name at all. Gave it the silent treatment.
  - bigmattystyles 5y ago
    I thought it was in the plot that they went independent or something along those lines. I guess time for a rewatch before the new season.
  - roland35 5y ago
    The website we used to register for classes at University of Florida was also ISIS (Integrated Student information services or something like that). They have since rebranded it as well
    - lvncelot 5y ago
      Interesting, at the Technical University of Berlin it's also called ISIS for Information System for Instructors and Students - they haven't changed the name though.
- jsight 5y ago
  Yeah, that situation was worse. American Express had a partnership called ISIS and issued cards under their "Serve" brand. They literally said "serve isis" on the front. That name had to change. I don't think the stigma here is nearly so tangible.
- geodel 5y ago
  LOL. I remember that. Also there was this happened in India: Zica Car vs Zika virus.
- ghaff 5y ago
  Furthermore, pretty much no one is now going to turn up your company name in a search--at least unless maybe you pay enough to turn up in paid search.
- BoxOfRain 5y ago
  In Oxford there's a lot of places called Isis because that's the name of the stretch of the Thames which flows through the city. Fortunately most businesses weren't willing to cede the name to the militant group so cheaply!
- gorkish 5y ago
  Related: https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Specification https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Sp... When something goes awry with our capture stack, sometimes my google searches start to look a little sus.
masto 5y ago
I think they are actually trying to be slightly funny about this, maybe it’s not coming across because corporate. But read some of their statements again in a different intonation. I mean, “We prefer to call it the B. 1.617.2 variant since that is so much more simple to say and remember” can’t be taken literally.
- beckman466 5y ago
  > I think they are actually trying to be slightly funny about this, maybe it’s not coming across because corporate. Yes definitely this. Another one: "CEO Ed Bastian told the Wall Street Journal "we just call it the variant."" In that light these articles are media-produced faux-outrage. ugh
  - smoyer 5y ago
    Incoming trademark infringement lawsuit from the makers of Loki.
  - outside1234 5y ago
    Its free PR for them - probably exactly what they intended.
- zibzab 5y ago
  Whoever is in charge of Corona public relations should be promptly fired for not doing a better job here. For example, they could have included one cheap mask (with their logo with their 6-packs so "you only get the good corona"...
  - pc86 5y ago
    At which point they are promptly lambasted for making light of a global pandemic with a 7-figure body count. You can lean into it but only so far.
    - elzbardico 5y ago
      Hate to be callous, but as global pandemics goes, a 7 figure body count over almost two years and over the whole world is not that bad.
corona-research 5y ago
> Corona beer sales increased because of the virus [...] many people bought it as joke The “pandemic” ...
kristiandupont 5y ago
On the other hand, I've seen lots of tweets about Corona being the only thing left after hoarding (https://pbs.twimg.com/media/ETjFKGFWkAAIO2L?format=jpg&name=medium https://pbs.twimg.com/media/ETjFKGFWkAAIO2L?format=jpg&name=...). But maybe they turned it around
- Tenoke 5y ago
  Eyeballing the share prices of the parent company, Corona's BUD is doing worse than e.g. Coors' TAP since the start of the pandemic. I don't know enough about the companies to know if that means much but at least that preliminary check suggests Corona might've suffered.
- chmod775 5y ago
  The most charitable explanation I could come up with is: Maybe people just don't want to be reminded of the pandemic when opening their fridge.
verbify 5y ago
Anecdotally I recall the beer aisles being relatively empty during the so-called panic buying, except for corona which were untouched. Companies spend a lot of money to associate their brand with a good feeling, I can't imagine that the people who bought it as a joke outweighed the negative association.
DocKitKat 5y ago
They are leaning into it. Did people not read the article? They’re handling it slightly differently but it’s all a joke, that makes very much reminds you that their is a simpler and more common name.
- OJFord 5y ago
  The article does not read to me at all like its author realises they're joking.
elicash 5y ago
People are more concerned about COVID when flying than they are buying beer, possibly. Certainly a beer commercial can have a different tone than what you find at airports in these times. I'm not sure they should lean into it. That said, NYT did a fantastic job visualizing how air circulates on planes and it made me feel safer about flying: https://www.nytimes.com/interactive/2021/04/17/travel/flying-plane-covid-19-safety.html https://www.nytimes.com/interactive/2021/04/17/travel/flying...
- koolba 5y ago
  It was even better back when they allowed smoking.
  - koolba 5y ago
    I’m referring to the overall air quality which was better back when you could smoke because the airlines were forced to change the air more aggressively. You can’t hide smoke as easily as invisible stagnant air. https://www.traveller.com.au/reader-letters-visiting-parliament-a-shambles-gs3vds https://www.traveller.com.au/reader-letters-visiting-parliam...
- account42 5y ago
  > That said, NYT did a fantastic job visualizing how air circulates on planes and it made me feel safer about flying: I think this would have worked much better as a video - both from a usability and from a data compression perspective.
- bluefirebrand 5y ago
  I still don't feel safe with flying. Literally every time I get on a plane I get sick, you cannot convince me they are safe against the spread of Covid. There's more to that than just air circulation.
  - jliptzin 5y ago
    I agree, I really don’t understand how air circulation helps when you’re in a middle seat and the two people beside you have their masks off to eat peanuts and are coughing every 2 min
mirthflat83 5y ago
> Maybe Delta should take a lesson You’re probably the one who should take an English lesson to realize they’re joking
goohle 5y ago
It's viral marketing.
beamatronic 5y ago
They could lean into it, but perhaps it could be seen as disrespectful to the dead and those suffering. “Don’t catch Delta! Catch a Delta flight instead!” I would temporarily abandon the word by itself and instead use the phrases “Delta Airlines” and “Delta virus variant”. Clarity at the risk of wordiness.
andix 5y ago
I bought it as a joke in February 2020, after that it was sold out constantly :D
helsinkiandrew 5y ago
In a few months/years we'll be on to epsilon and nobody will care - I wonder if the Kappa and Omega brands are getting worried?
- Denvercoder9 5y ago
  > In a few months/years we'll be on to epsilon There already was an Epsilon variant, it has been more or less eradicated by the rise of the Alpha variant.
alttab 5y ago
"Travel like Delta" would be subtle enough I think.
- MrGilbert 5y ago
  That's… hilarious.
hellbannedguy 5y ago
I think they are using this as a publicity stunt. I haven't thought, or cared about Delta Airlines, forever.
deleted 5y ago
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gremlinsinc 5y ago
Corona Beer: hold my ...um... beer.

A4ET8a8uTh0 5y ago

There is an argument for both approaches. I do remember Isis company changing name, because 1) ISIS became a household name 2) it was placed by OFAC on their lists. All of a sudden, doing basic transactions in US became difficult. Needless to say, name change had more of an impact on more than just branding here. I agree that in this case, they should play it light.

somehnacct3757 5y ago
The Archer tv show used to call its main spy org ISIS. And then one day, they just stopped referring to it by name at all. Gave it the silent treatment.
- bigmattystyles 5y ago
  I thought it was in the plot that they went independent or something along those lines. I guess time for a rewatch before the new season.
- roland35 5y ago
  The website we used to register for classes at University of Florida was also ISIS (Integrated Student information services or something like that). They have since rebranded it as well
  - lvncelot 5y ago
    Interesting, at the Technical University of Berlin it's also called ISIS for Information System for Instructors and Students - they haven't changed the name though.
jsight 5y ago
Yeah, that situation was worse. American Express had a partnership called ISIS and issued cards under their "Serve" brand. They literally said "serve isis" on the front. That name had to change. I don't think the stigma here is nearly so tangible.
geodel 5y ago
LOL. I remember that. Also there was this happened in India: Zica Car vs Zika virus.
ghaff 5y ago
Furthermore, pretty much no one is now going to turn up your company name in a search--at least unless maybe you pay enough to turn up in paid search.
BoxOfRain 5y ago
In Oxford there's a lot of places called Isis because that's the name of the stretch of the Thames which flows through the city. Fortunately most businesses weren't willing to cede the name to the militant group so cheaply!
gorkish 5y ago
Related: https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Specification https://en.wikipedia.org/wiki/Image_and_Scanner_Interface_Sp... When something goes awry with our capture stack, sometimes my google searches start to look a little sus.

masto 5y ago

I think they are actually trying to be slightly funny about this, maybe it’s not coming across because corporate. But read some of their statements again in a different intonation. I mean, “We prefer to call it the B. 1.617.2 variant since that is so much more simple to say and remember” can’t be taken literally.

beckman466 5y ago
> I think they are actually trying to be slightly funny about this, maybe it’s not coming across because corporate. Yes definitely this. Another one: "CEO Ed Bastian told the Wall Street Journal "we just call it the variant."" In that light these articles are media-produced faux-outrage. ugh
- smoyer 5y ago
  Incoming trademark infringement lawsuit from the makers of Loki.
- outside1234 5y ago
  Its free PR for them - probably exactly what they intended.
zibzab 5y ago
Whoever is in charge of Corona public relations should be promptly fired for not doing a better job here. For example, they could have included one cheap mask (with their logo with their 6-packs so "you only get the good corona"...
- pc86 5y ago
  At which point they are promptly lambasted for making light of a global pandemic with a 7-figure body count. You can lean into it but only so far.
  - elzbardico 5y ago
    Hate to be callous, but as global pandemics goes, a 7 figure body count over almost two years and over the whole world is not that bad.

corona-research 5y ago

> Corona beer sales increased because of the virus [...] many people bought it as joke The “pandemic” ...

kristiandupont 5y ago

On the other hand, I've seen lots of tweets about Corona being the only thing left after hoarding (https://pbs.twimg.com/media/ETjFKGFWkAAIO2L?format=jpg&name=medium https://pbs.twimg.com/media/ETjFKGFWkAAIO2L?format=jpg&name=...). But maybe they turned it around

Tenoke 5y ago
Eyeballing the share prices of the parent company, Corona's BUD is doing worse than e.g. Coors' TAP since the start of the pandemic. I don't know enough about the companies to know if that means much but at least that preliminary check suggests Corona might've suffered.
chmod775 5y ago
The most charitable explanation I could come up with is: Maybe people just don't want to be reminded of the pandemic when opening their fridge.

verbify 5y ago

Anecdotally I recall the beer aisles being relatively empty during the so-called panic buying, except for corona which were untouched. Companies spend a lot of money to associate their brand with a good feeling, I can't imagine that the people who bought it as a joke outweighed the negative association.

DocKitKat 5y ago

They are leaning into it. Did people not read the article? They’re handling it slightly differently but it’s all a joke, that makes very much reminds you that their is a simpler and more common name.

OJFord 5y ago
The article does not read to me at all like its author realises they're joking.

elicash 5y ago

People are more concerned about COVID when flying than they are buying beer, possibly. Certainly a beer commercial can have a different tone than what you find at airports in these times. I'm not sure they should lean into it. That said, NYT did a fantastic job visualizing how air circulates on planes and it made me feel safer about flying: https://www.nytimes.com/interactive/2021/04/17/travel/flying-plane-covid-19-safety.html https://www.nytimes.com/interactive/2021/04/17/travel/flying...

koolba 5y ago
It was even better back when they allowed smoking.
- koolba 5y ago
  I’m referring to the overall air quality which was better back when you could smoke because the airlines were forced to change the air more aggressively. You can’t hide smoke as easily as invisible stagnant air. https://www.traveller.com.au/reader-letters-visiting-parliament-a-shambles-gs3vds https://www.traveller.com.au/reader-letters-visiting-parliam...
account42 5y ago
> That said, NYT did a fantastic job visualizing how air circulates on planes and it made me feel safer about flying: I think this would have worked much better as a video - both from a usability and from a data compression perspective.
bluefirebrand 5y ago
I still don't feel safe with flying. Literally every time I get on a plane I get sick, you cannot convince me they are safe against the spread of Covid. There's more to that than just air circulation.
- jliptzin 5y ago
  I agree, I really don’t understand how air circulation helps when you’re in a middle seat and the two people beside you have their masks off to eat peanuts and are coughing every 2 min

mirthflat83 5y ago

> Maybe Delta should take a lesson You’re probably the one who should take an English lesson to realize they’re joking

goohle 5y ago

It's viral marketing.

beamatronic 5y ago

They could lean into it, but perhaps it could be seen as disrespectful to the dead and those suffering. “Don’t catch Delta! Catch a Delta flight instead!” I would temporarily abandon the word by itself and instead use the phrases “Delta Airlines” and “Delta virus variant”. Clarity at the risk of wordiness.

andix 5y ago

I bought it as a joke in February 2020, after that it was sold out constantly :D

helsinkiandrew 5y ago

In a few months/years we'll be on to epsilon and nobody will care - I wonder if the Kappa and Omega brands are getting worried?

Denvercoder9 5y ago
> In a few months/years we'll be on to epsilon There already was an Epsilon variant, it has been more or less eradicated by the rise of the Alpha variant.

alttab 5y ago

"Travel like Delta" would be subtle enough I think.

MrGilbert 5y ago
That's… hilarious.

hellbannedguy 5y ago

I think they are using this as a publicity stunt. I haven't thought, or cared about Delta Airlines, forever.

deleted 5y ago

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deleted 5y ago

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gremlinsinc 5y ago

Corona Beer: hold my ...um... beer.