Maybe so, however if they drop their take to 15% from 30% it will drop their annual profit by 30Billion , which will influence the stock price massively. Senio

Maybe so, however if they drop their take to 15% from 30% it will drop their annual profit by 30Billion , which will influence the stock price massively. Senior management who have a large chunk of their salary in stock arent going to do it easily. Apple can survive without this money yes, but no one at apple is likely to let it go without fighting for it.