> The tip of creative management is learning to think of the value fulfillment cycle functionally as a high velocity change engine that takes value attempts oft

> The tip of creative management is learning to think of the value fulfillment cycle functionally as a high velocity change engine that takes value attempts often in the form of minimal viable products and design studies, having some associated customer development (see Steve Blank, customer development) effort running in parallel with the engineering/solution effort. This is just meaningless jargon. CEOs (any others) fail, but it's usually because of simple things like failing to develop a viable business strategy, making crappy hires, and failing to implement basic software engineering practices like having good technical leaders and solid QA.