I usually see sponsorships for products that I already know about. If it's a creator's first sponsorship or if it's a new product (I check the description links

I usually see sponsorships for products that I already know about. If it's a creator's first sponsorship or if it's a new product (I check the description links to see) then I watch it through but otherwise, it's a massive waste of time to sit through a bunch 1 minute sponsorship in the middle of a 10 minute video.