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That's a really good question. I have no idea what the ad revenue per hour of TV watched would look like, but Quora might know: http://www.quora.com/What-are-s
by byrneseyeview 15y ago
That's a really good question. I have no idea what the ad revenue per hour of TV watched would look like, but Quora might know:
http://www.quora.com/What-are-some-typical-ad-revenues-per-person-per-hour-of-television-watched-for-different-categories-of-shows http://www.quora.com/What-are-some-typical-ad-revenues-per-p...
(Edit: I came up with a very rough estimate of $.20 of ad revenue per person-hour of TV time. I have no idea how accurate that might be.)
- gwern 15y agoThat seems to be the same number Kevin Kelly provides for TV: http://www.kk.org/thetechnium/archives/2011/03/your_attention.php http://www.kk.org/thetechnium/archives/2011/03/your_attentio...
- nobody_nowhere 15y agoVery interesting. How many ad impressions do you generate during an hour of web browsing? 100? 500? That's $0.10 - $0.50 of revenue at a $1CPM.