Agreed. So what I love about the A/B test is how simple it is to explain and run. How do I run a bandit test? Is it effectively what Google is doing when you ti

Agreed. So what I love about the A/B test is how simple it is to explain and run. How do I run a bandit test? Is it effectively what Google is doing when you tick the adwords option display successful ad's more often? Is there a simple article that explains how to run a bandit test on exactly the example provided by the OP: which button text (e.g. click here, buy now) should I use to get maximum number of conversions?