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> YouTube needs to make a way for creators to label the sponsor sections and it skips it for Premium users. I have read that more and more creators use sponsor
by sbarre 5y ago
> YouTube needs to make a way for creators to label the sponsor sections and it skips it for Premium users.
I have read that more and more creators use sponsored segments because that pays much better than YT revshare..
So they may not care about the Premium user experience as much, and if Premium lets people skip sponsored segements, that might drive down the overall segment viewership, AND increase Premium subscribers and then it's a lose-lose for the creator since those segments will be less and less valuable to the sponsor.
- sen 5y agoThey're talking about the free ad-watching type users. It's been published by multiple creators that YT Premium is easily their biggest income stream but there's just very very few people willing to pay Premium (for most creators it's like 1-2% or less). If YouTube made it more appealing to buy Premium, eg by letting you block sponsored segments, download videos easily, etc etc... everyone would win.
- sbarre 5y agoI’ve heard the opposite, that people don’t really see a bump from premium. While I’m sure it’s different for every creator I would be curious to see the math. But you may be right.