Sure, but Netflix is collecting my viewing habits about what I watch on Netflix. That makes sense to me. But Netflix isn't collecting my Hulu and Plex habits. T

Sure, but Netflix is collecting my viewing habits about what I watch on Netflix. That makes sense to me. But Netflix isn't collecting my Hulu and Plex habits. The TV is aggregating all of those, which they have no business doing, and selling that. Though now that I think about it, all 3 probably sell your viewing habit data.