>>The first 90% of maps (or search) is easy. It's the 2nd and 3rd and 10th 90% that sucks up all the time. OK, let's look at it differently: was Apple smart to

>>The first 90% of maps (or search) is easy. It's the 2nd and 3rd and 10th 90% that sucks up all the time. OK, let's look at it differently: was Apple smart to do Maps or not? Think of pros and cons and we know money means nothing. Apple has so much money they can spend $20 Billion in a quarter on it/them if they wanted. They could do the same with a "good enough" SE and then let the heavy users set Google as default. Did they lose any users from Apple Maps?