People often talk as if it was Jobs and Jony Ive that made apples reboot successful. I believe it was Jobs, Cook, and Ive (more or less in that order). Early

People often talk as if it was Jobs and Jony Ive that made apples reboot successful. I believe it was Jobs, Cook, and Ive (more or less in that order). Early on, Cook was the operations person that helped turn Apple back into a functioning business. Jobs wanted people to be able to accomplish things with as few buttons as possible. Ive wanted to make perfect shiny pebbles with 0 buttons. Cook wanted to make functional supply chains and products that didn’t break under warranty or beyond. It was a triple point for good progress. (Jobs, Ive, Cook etc did a phenomenal job re-imagining retail also IMHO)