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I think that’s easily refuted. Jobs of course had more to do with market and brand than Cook, but Cook was responsible for execution even during Jobs tenure.
by zepto 5y ago
I think that’s easily refuted. Jobs of course had more to do with market and brand than Cook, but Cook was responsible for execution even during Jobs tenure. Without Cooks support even Jobs would have probably failed.
- iseanstevens 5y agoPeople often talk as if it was Jobs and Jony Ive that made apples reboot successful. I believe it was Jobs, Cook, and Ive (more or less in that order). Early on, Cook was the operations person that helped turn Apple back into a functioning business. Jobs wanted people to be able to accomplish things with as few buttons as possible. Ive wanted to make perfect shiny pebbles with 0 buttons. Cook wanted to make functional supply chains and products that didn’t break under warranty or beyond. It was a triple point for good progress. (Jobs, Ive, Cook etc did a phenomenal job re-imagining retail also IMHO)