In many cases, the existing product is not designed to serve the needs of all countries/demographies/races/genders etc., so there's value in provided a better u

In many cases, the existing product is not designed to serve the needs of all countries/demographies/races/genders etc., so there's value in provided a better user experience for a specific niche, especially one that's growing. I like using products that were created keeping me in mind as the primary customer. Wouldn't you too?