Both, because different organizations prioritize different things. In some places, developers can run the show, in others, it is the marketing team calling the

Both, because different organizations prioritize different things. In some places, developers can run the show, in others, it is the marketing team calling the shots. I think the early startup area is driven by developers, but once a product gets some traction they transition into the product manager/marketer driven mode where dark patterns start to show up.