They do have pressure. But here’s my theory: The big complaint they get about content is that there isn’t anything that is appealing enough to get customers t

They do have pressure. But here’s my theory: The big complaint they get about content is that there isn’t anything that is appealing enough to get customers to start watching. Once people start watching a show they usually are pretty happy. But they spend 30 minutes trying to find a show. This is why they implemented the button to pick a show for you. In short, they want you to start something. They think you’ll like most of the stuff they recommend to you. The worst case is you click nothing and then go to Hulu and browse there. Note: Every assertion I made is made up by me. Just my theory.