> But individual and collective action don’t have to be pitted against each other. Individual choices do add up (they just don’t, in McKibben’s terms, multiply)

> But individual and collective action don’t have to be pitted against each other. Individual choices do add up (they just don’t, in McKibben’s terms, multiply). That vegan options are available at a lot of fast-food chains is because enough consumers have created a profitable market for them. We do influence others through our visible choices. Ideas spread, values spread, habits spread; we are social animals and both good and bad behaviors are contagious. (For the bad, just look at the contagiousness of specious anti-vaccination arguments.) Strong agree with this. I see people argue all the time that individual action won't do anything when it's at least a part of getting to a tipping-point where big changes are made. It's like the public (who want stuff), companies (who want money), governments (who want votes from the public and approval from companies) and countries are locked in a stalemate all pointing fingers at each other over who is responsible and should change first. Everyone has to do their part and stop making excuses. Eat less animal products, fly less and drive less where practical is the bare minimum everyone should be doing in my opinion instead of trying to cling on to unsustainable lifestyles as long as they're allowed to.