> "The network’s own research shows that users consider each title for a whopping 1.8 seconds, and that if users don’t find anything in a minute and a half, the

> "The network’s own research shows that users consider each title for a whopping 1.8 seconds, and that if users don’t find anything in a minute and a half, they’re gone." It's Netflix's fault this is true! There's no way to review the content that is actually on the service. I look at an item for 1.8 seconds because I keep being shown the same five promoted shows and I've already decided about them two weeks ago, or already seen them, or whatever. I click off after a minute and half because I'm seeing the same shows and there's no way to find different ones or scroll through all the content. What these streaming services actually need is a thorough catalog listing with a text description of each show. People will occasionally spend 20 minutes scrolling through that, tagging what they want to see (like the old TV guide). And then on a day to day basis, they'll spend 20 seconds deciding which of the already-tagged-by-yourself content they want to watch today. All the streaming services are way over-optimized and it hurts them badly. One complete scrolling catalog with lots of ways to search it, lots of ways to page through it, and easy "I want to watch it" tagging.