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Here’s what I don’t understand (either about the premise of the article if incorrect or Netflix as a business if correct): why does Netflix need to drive proact
by dcow 5y ago
Here’s what I don’t understand (either about the premise of the article if incorrect or Netflix as a business if correct): why does Netflix need to drive proactive short-term engagement? They don’t make money from ads. If I’m subscribed (I’m not anymore) then their business is accounted for. I’m subscribed because they’re a better platform than TV and when I want to watch a show they have, I will. They’re getting my money regardless and they aren’t getting more if it the more I watch. Maybe they really feel pressure from other streaming platforms?
- kenjackson 5y agoThey do have pressure. But here’s my theory: The big complaint they get about content is that there isn’t anything that is appealing enough to get customers to start watching. Once people start watching a show they usually are pretty happy. But they spend 30 minutes trying to find a show. This is why they implemented the button to pick a show for you. In short, they want you to start something. They think you’ll like most of the stuff they recommend to you. The worst case is you click nothing and then go to Hulu and browse there. Note: Every assertion I made is made up by me. Just my theory.
- potamic 5y agoThey don't want you to use other platforms at the same time. Because if you spend too much time outside and start liking them, you will be at risk of unsubscribing. Heaven forbid they need to compete on content quality to retain you. This will be much easier and cheaper.