good question. every household got a big blue envelope with large print writing in it saying something like 'important information about organ donation changes'

good question. every household got a big blue envelope with large print writing in it saying something like 'important information about organ donation changes' (or similar, can't find my copy now) and a pamphlet inside. like i said, this was sent to every household, so it does miss the homeless, illiterate and non english speakers (although the pamphlet had instructions in other languages explaining how to access more information) and there were press, radio, tv, internet and outdoor adverts, as i recall. i mean, only covid-19 health information dissemination has been more extensive recently. but, you're right, would be interesting to know how effective the campaign was, and im sure they checked, since it cost a fair bit of public money, so the information should be available somewhere online...