Well, two thoughts. 1) long term sustainability matters more to stakeholders than it does to shareholders 2) you need an endgame because its compete or get out-

Well, two thoughts. 1) long term sustainability matters more to stakeholders than it does to shareholders 2) you need an endgame because its compete or get out-competed, so a company that had better, more consumer focused practices holistically might close after a rough patch, leaving more competitively fit companies behind. Tragedy of the commons. Its why we need government that isn't business controlled, to care for the common good and help steer against problems where local incentives drive everyone to a stable but sort of terrible state.