You mean Apple would handle them $15B worth of value to Microsoft (or Yahoo? Isn't Bing just Yahoo reskinned with fancy wallpapers?) and Yandex for free? As for

You mean Apple would handle them $15B worth of value to Microsoft (or Yahoo? Isn't Bing just Yahoo reskinned with fancy wallpapers?) and Yandex for free? As for DDG, despite I myself like and use it, almost everyone whom I told said they are not satisfied with its search results. I doubt Apple is willing to harm their users satisfaction this way. I would rather expect them to go introduce a search engine of their own. The Runnaroo author has proven it is possible and not even hard even for a single developer to build their own search engine and beat Google in terms of quality and UX.