I think that it's a shift in trust. 10 years ago people worried about sketchy/annoying software and would avoid software that asked them to refill their printer

I think that it's a shift in trust. 10 years ago people worried about sketchy/annoying software and would avoid software that asked them to refill their printer ink 10 times a month. These days everyone lives in a walled garden of some kind so there's less chance of sketchy software being outright malicious. Also I think people are just inured to it. Apps on my android phone that I pay money for still send ads to my notification bar every day. If my desktop starts doing the same that's hardly a large shift.