If you want to change someone’s behavior/strategy, give them an easier and more pleasant one achieving the same result / meeting their needs. Give the PM somet

If you want to change someone’s behavior/strategy, give them an easier and more pleasant one achieving the same result / meeting their needs. Give the PM something that makes it even easier - than excel - for them. What’s easier for data entry, sorting, filtering? Maybe a google spreadsheet providing effortless updates for everyone? Anything with more friction than a spreadsheet will be a tough sell.