The way Netflix presents thumbnail images custom tailored to the user is ingenious. There is a lot of insight there on how people choose content based on prefer

The way Netflix presents thumbnail images custom tailored to the user is ingenious. There is a lot of insight there on how people choose content based on preferences for star actors, subject matter, tone etc. Personally however, as an avid film viewer, this massive algorithmic curation is completely not for me. A cool example and complete opposite of the Netflix approach is the Mubi approach. There, the focus is not on giving me exactly what I think I want, but instead on offering this narrow curated selection along with content written by actual film critics. As a result I watch things that I did not expect. This curation aspect is something Netflix strategically completely opted out of. And this makes sense - their goal is to have an active subscriber base and achieving that goal doesn't factor in the existing film/tv culture.