The main point of the article in not about making good covers. It's about using covers that match - sometimes marginally - your interest even if it's not a main

The main point of the article in not about making good covers. It's about using covers that match - sometimes marginally - your interest even if it's not a main part of the movie, misrepresenting the content of the movie to make you click on it. Clickbait. The Lebowski example was just that: he likes action and Netflix presents to him the "action" thumb for the movie - even if the movie is not exactly John Wick.