1. The 'kill marketers' puzzle was not funny. 2. There is no link to the paper it is talking about. 3. The blog post has many holes in the reasoning. By the

1. The 'kill marketers' puzzle was not funny. 2. There is no link to the paper it is talking about. 3. The blog post has many holes in the reasoning. By the way I really liked the 'spreadable media' idea by Henry Jenkins and his arguments against using the word 'viral' (http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_...).