> i do not understand snapchat and their business model. Ads[1]. Initially it was just promotional lenses/filters and required a high touch process and substan

> i do not understand snapchat and their business model. Ads[1]. Initially it was just promotional lenses/filters and required a high touch process and substantial media spend commitment. But looking at that site, they now have a full on self-service ad platform with minimal spend commitment, helper software to make lenses/filters, and have added several other ad formats beyond that one. So they've essentially monetized the same way as every other "free" platform has – capitalize on all the eyeballs they have to siphon off a cut of marketing dollars for themselves. [1] https://forbusiness.snapchat.com/ https://forbusiness.snapchat.com/