If they want to get in, they need the big names. If they bring the Michael Jordan, then it guarantees millions listening to podcasts on SPY and then other podca

If they want to get in, they need the big names. If they bring the Michael Jordan, then it guarantees millions listening to podcasts on SPY and then other podcasters all haul over as well to make the critical mass. Spotify is not powerful enough otherwise. Sometimes it works sometimes it doesn't aka Microsoft with their Twitch challenger and ninja, but every circumstance is different.