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I have this setup for our clients on FB. The reported ROAS is all over the place on FB right now. It goes from previously 1 = 100% return on investment. Now it
by dillondoyle 5y ago
I have this setup for our clients on FB.
The reported ROAS is all over the place on FB right now. It goes from previously 1 = 100% return on investment. Now it sometimes says 10X numbers like 70, which I assume is of the data they could measure 70% roi.
It seems to 'automagically' combine the offline conversion data with standard FBQ but I have no idea the match rates for the server-server data I send in and also importantly if it de-dupes.
I've tried to experiment with voting data in the past, I want to try that more this election. Run get out the vote ads and optimize for actual early votes.