An advertiser knows exactly how many clicks and revenue they get from facebook or google campaigns (the click url includes that as query params). Down to the ca

An advertiser knows exactly how many clicks and revenue they get from facebook or google campaigns (the click url includes that as query params). Down to the campaign level. That's not what this is about. This is about Facebook and Google being able to give even more detailed information on that revenue (ie: predicted view attribution, revenue by product shown, revenue by search term, etc.) and do even better automated targeting on those campaigns.