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If influencers didn’t “influence” then advertisers wouldn’t pay them. That’s all “influence” is. Just a dressed up name for marketing.
by elliekelly 5y ago
If influencers didn’t “influence” then advertisers wouldn’t pay them. That’s all “influence” is. Just a dressed up name for marketing.
- vannevar 5y agoNot true. The owner of a TV station gets paid, and they aren't influencing anyone. They're simply brokering advertising. I'm open to evidence that influencers actually exert personal influence on their audience, I just haven't seen any yet.