Maybe Joe's viewers will all start doing stand-up. :-) There was a marketing study of influencers from Rakuten Marketing that indicates that advertising throug

Maybe Joe's viewers will all start doing stand-up. :-) There was a marketing study of influencers from Rakuten Marketing that indicates that advertising through influencer channels produces positive sales results. But again, it's not clear that the influencer actually drove the purchases, versus just drawing an audience that was predisposed to make those purchases in the first place. https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-...