This is nothing new in terms of technology, ISPs have a legitimate reason to want to analyze traffic in that context. There is a fairly competitive market for

This is nothing new in terms of technology, ISPs have a legitimate reason to want to analyze traffic in that context. There is a fairly competitive market for software that ties it all together with DNS monitoring and metadata done through internet scans (Kentic, Deepfield). The fact that ISPs are monetizing it and letting this data out of their control is utterly terrifying, and in the United States, specifically permitted by law.