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Well, there's this: https://news.ycombinator.com/item?id=28302725 https://news.ycombinator.com/item?id=28302725

• Spivak 5y ago
  Which is an absolutely fascinating case-study! It's easy to just write it off as "kids mimicking content creator for attention" but it goes so much deeper than this because it's a learned subconscious reaction to stress. It's like tapping your feet or biting your nails but interesting because it's verbal. It's kinda like if you say "like" or "um" to fill space when talking you never really have to think about it but you can stop if you practice.
• vannevar 5y ago
  Maybe Joe's viewers will all start doing stand-up. :-) There was a marketing study of influencers from Rakuten Marketing that indicates that advertising through influencer channels produces positive sales results. But again, it's not clear that the influencer actually drove the purchases, versus just drawing an audience that was predisposed to make those purchases in the first place. https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf https://www.iab.com/wp-content/uploads/2019/03/Rakuten-2019-...