> What's the goal? Why not just keep milking the proven cash cow and stop growing and risking? I'm going to ignore the whole "cashing out" and "hyper growth" a

> What's the goal? Why not just keep milking the proven cash cow and stop growing and risking? I'm going to ignore the whole "cashing out" and "hyper growth" answers because they've been covered to death. Rather, I'll just say that this OnlyFans situation is a great example of why you'd want to do that. OnlyFans is a great case of what you described — they have definitely captured a significant chunk of the premium adult content market, and have nice steady revenue streams from there. They could just keep milking that and improving it incrementally. Yet, that whole revenue stream comes with a huge risk attached (a risk of 'extinction event' proportions) in the form of payment providers refusing to do business with you. Near as I can tell, this whole situation is at least somewhat due to Mastercard pressuring OnlyFans to stop offering adult content (or, at least, to offer it under much more restrictive terms), so this is not some hypothetical risk, it's an actual credible threat. Investment gives them the resources to go find ways to work around that risk somehow.