I understand they may be bound by what's available to them. But the plan to just throw out the essential core of their business model seemed obviously doomed.

I understand they may be bound by what's available to them. But the plan to just throw out the essential core of their business model seemed obviously doomed. Banning the only part of your business that makes money. Heh. Edit: Other comments that "the plan" might have been meant to be ridiculous...to drum up more press coverage, make sense to me.