Well presented and right in line with my thinking. These "Are you sure you want to leave? You'll be giving up all this . . .". They come off like the kinds of

Well presented and right in line with my thinking. These "Are you sure you want to leave? You'll be giving up all this . . .". They come off like the kinds of things you have yelled at you after you break up with someone. And because Adobe is not applying any level of intelligence to the process, what's the likelihood that they show me a feature that frustrated/disappointed me as a "reason to stay"? What are you going to say to me? Break-up arguments: "You'll never find anyone who loves you like me, again!" (I know, that's the idea). And my biggest pet-peeve -- "Here's some discounts, please stay" ("I can change!"). You're now telling me that you've been over-charging me. If I've gotten to your cancellation page[3], I'm gone. In fact, you can demonstrate to me that I'm making a mistake by actually doing the one thing I'm asking you to do and then making it really easy for me to either (a) have nothing to do with you ever again or (b) come back painlessly: We're really sorry to see you go. We hope you'll come back, but we get it. Let's not do long good-byes. Here's an archive of everything you might want from our service. We'll delete that if you want, otherwise we'll keep it here for 6 months so you don't need to feel rushed. If you change your mind during that time, you can just login and we'll get your account sorted back out in a couple of steps. I'd be so surprised seeing something like that, I might end up undoing my choice[4]. A few years ago a museum season-pass cancellation, done via phone, got really close to this. The call started with processing the cancellation and confirming that my credit card would no longer be charged. They made an offer after that point, but it wasn't "would you come back if we knocked $10 off?", rather "We only had the one season-pass option before, and I noticed you use about half of your tickets and only in the summer ... we're offering a summer-only option next year that is less than half what you were paying." Had my kids not become sick of the place with how often we went that year, that would have had me come back. [0] So much so that it's near sport for me -- I make sure to do a Timeshare Presentation (with all of the free gifts) as often as they will keep giving me free gifts to channel Nancy Reagan and Just Say No. [1] Crazy over-simplification, especially since my Dad owned/founded the business he sold for... [2] Whether or not that's a flat lie that both you (the salesperson) and I (the customer) know, as in used care sales, or one where the vast majority of people really do pay the full price but "squeaky wheels" can sort something out. [3] You can have a simple confirmation exercise in case I sneezed on my touch screen. [4] For all the trouble companies go to keep you from leaving, it's frequent that they make it almost as painful to re-onboard if I do pull the trigger.