Why do you spell Purism’s phone “LibreM”, when they spell it “Librem”? (It’s common for people to heedlessly miscapitalise, spelling ProductName as Productname

Why do you spell Purism’s phone “LibreM”, when they spell it “Librem”? (It’s common for people to heedlessly miscapitalise, spelling ProductName as Productname or vice versa, which I can’t really get my head around as it’s not the way my mind ticks, but you’re in the much more interesting category of people consistently applying a more esoteric miscapitalisation, and I’m curious what leads to it. I’m trying to understand all this partly from simple curiosity and partly to help me with naming products.)