It might be a marketing failure, or you’re just not the target customer. If they’re targeting startups with runaway spending problems, “...the only X that helps

It might be a marketing failure, or you’re just not the target customer. If they’re targeting startups with runaway spending problems, “...the only X that helps you spend less” sounds super appealing. At the end of the day, all that matters is the solution, how it works, and how it applies to and benefits you getting conveyed is all that matters