I didn't say we'd do advertising. I said social found a business model where the buyer was on the other side. The point is that there are many companies who wan

I didn't say we'd do advertising. I said social found a business model where the buyer was on the other side. The point is that there are many companies who want to offer APIs or want us to leverage their infrastructure who we can potentially partner with. Pricing models aside. I think there is some value to a core set of free APIs which we haven't really seen from a single provider like this. Maybe it just ends up with some liberal request limits, I'm not sure but as a user I know I'd not want to be limited by it and most likely pay in a team or company setting.