Felt a little dirty managing data analytics integration for a free to play video game where the client would go "ooooh!" whenever someone who paid >$100 on curr

Felt a little dirty managing data analytics integration for a free to play video game where the client would go "ooooh!" whenever someone who paid >$100 on currency to spend in the store, want to see whatever they bought, and then immediately set the entire dev team on creating more of that type of content (like cosmetic items), and not caring at all about improving the overall gameplay experience at all, which the game desperately needed. Pretty sure he would even call them whales (pretty standard term for it, but still) in our meetings with him. But not too dirty because ultimately the game failed and the client lost millions of dollars on it.